Sirmi spa - Market Research

SIRMI addresses two main areas related to “Market” and “Channel and Competition”, providing clients with both standard and custom analysis and research based on qualitative and quantitative surveys. Key component of the activity is the ICT Market Book, a milestone in sizing the Digital Technology Market, with a thorough segmentation by Products and Services Lines, Markets, Channels.

Market	Market Monitoring – quarterly trends
¬ Market Scenario and evolution ¬ Analyses, trends, end-user behaviour ¬ Current and Expected Markets size ¬ Market segmentation ¬ Customer Segmentation and Profiling ¬ Definition and review of portfolio ¬ New Markets: IP TV, New Media, Consumer Electronics	¬ Italy ICT Market ¬ Italy Midrange Market ¬ Italy PC Market ¬ Italy Storage Market

Channel and Competition	Company’s Profiles
¬ Definition and review of Clients Portfolio ¬ Competitors profiling ¬ New products and services launch support ¬ Channel analyses ¬ Pricing analyses ¬ Positioning analyses ¬ Customer Satisfaction analyses ¬ Benchmarking ¬ Classification of Digital Technology companies
	¬ Major ICT Market Players in Italy ¬ Global and Hardware Vendor ¬ IT Distributors ¬ Software and IT Services Companies ¬ TLC Companies
	Analyses
	¬ ERP ¬ ICT Security Market ¬ Document Management